Lego® Serious Play®

The LEGO® SERIOUS PLAY® method was created in response to an important challenge facing the LEGO Company in the mid '90s. The original process was designed for internal strategy. Later LEGO decided to introduce the process to the wider world. The method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator's questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.


By using the LEGO® SERIOUS PLAY® materials and methodology you will explore the relationships and connections between people and their world, observe the dynamics both internal and external, explore various hypothetical scenarios, and gain awareness of the possibilities. During the facilitated meeting you will be building landscape models with LEGO® bricks, giving them meaning through story-making, and playing out various possible scenarios – a process which deepens understanding, sharpens insight, and socially "bonds" together the group as it "plays" together. The LEGO® SERIOUS PLAY™ methodology will guide you into a free and honest exchange of opinion. The physical and tangible construction allows you to have conversations which flow without the fear of treading on personal feelings. You will experience that the real issues are addressed, and ultimately you will be able to see things through the eyes of your colleagues - and have them view the picture through yours.


LEGO® SERIOUS PLAY® applications:
  • Breaking habitual thinking
  • Bridging diversities
  • Business and product development
  • Change and change management
  • Improving communication
  • Innovation
  • Organizational values and culture
  • Solving complex and dynamic challenges
  • Strategic thinking and planning
  • Strategy development
  • Team development, etc.

9, Arsenalski blvd.
fl.1, Office 4
Sofia 1421, Bulgaria
tel./fax: + 359 2 862 5396