What Is (and Isn’t) LEGO® SERIOUS PLAY®?
LEGO® SERIOUS PLAY® is a powerful tool for unlocking business potential—but it’s not what you might assume. At Heat Development Solutions, we use this innovative method to drive creativity and solve complex challenges. Let’s explore what it is and what it isn’t.
What LEGO® SERIOUS PLAY® Is
LEGO® SERIOUS PLAY® is a facilitated workshop method that uses LEGO® bricks to spark deep thinking, collaboration, and problem-solving. Teams build 3D models that represent ideas, strategies, or challenges, then share the stories to uncover insights. Its strength lies in cycles of building, reflection, and collaborative learning—making it a unique process for specific goals like strategy or team alignment. The method is about play - but not just any play, serious play. This kind of play has an explicit purpose. That purpose is to address a real issue for the participants around the table by getting them to lean forward, unlock knowledge, and break habitual thinking.
In our workshop programs, we use it to:
Shape Strategies: Craft business models or value propositions with hands-on clarity.
Ignite Creativity: Spark solutions, breaking habitual thinking.
Build Trust: Strengthen teams through shared storytelling and insight.
Backed by research on how humans learn through play and metaphor, it’s guided by our accredited facilitators to deliver practical outcomes for Bulgarian businesses.
What LEGO® SERIOUS PLAY® Isn’t
Not a Fun Ice-Breaker: While LEGO® bricks can lighten a meeting, LEGO® SERIOUS PLAY® is a disciplined process, not a warm-up.
Not for Diagrams or Layouts: It’s not about building org charts or designing offices—those use bricks, but miss the method’s collaborative depth.
Not a Quick Fix: Unlike basic training, it tackles complex issues like customer needs or employer branding with lasting impact, not just fun.
Why It Matters
LEGO® SERIOUS PLAY® isn’t about looking creative—it’s about being strategic. In a sea of generic workshops, our method delivers clarity and results that shallow training can’t match. From refining strategies to uniting teams, it’s a game-changer for Bulgarian businesses.
Ready to build your future? Explore different applications of the LEGO® SERIOUS PLAY®